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We’ve all heard the hype: AI is here, and whoever and wherever you are, it’s going to rock your world. Actually, that’s not entirely hyperbole; AI does have tremendous potential to be an unprece...
AI is technology that mimics human intelligence. It can analyze information, learn from patterns, and even make predictions – like a superpowered data detective!
Leading companies around the globe are pushing to transform themselves to become a data-driven company.
Next to branding, data is seen as the most valuable product that a company creates. With data, ...
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to Google Analytics 4 (GA4) cannot be undersold. Google has set a definitive cutoff date of June 30, 20...
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter cu...
If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the web of options, don’t worry! While deciding between nearshore, offshore, or multi-shore outsourcing ...
You may be wondering, “What are the advantages of a digital experience platform (DXP) over a CMS?†or “How are people moving to DXPs?â€
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and competencies improve with every iteration, we find more ingenious applications and uses: its relentle...
The intersection of technology advancements, industry trends and human-centered design is more of an endless roundabout than an orderly 4-way stop. These critical elements of technological progress ar...
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and craft — the so-called soft skills — necessary to build trust, tell a compelling story, and forg...
Artificial Intelligence has made several gains in the last decade, with people using or encountering it everyday, whether they realize it or not. Any time someone asks Alexa to turn up the music or te...
Diversity encompasses the unique attributes and backgrounds that individuals bring to the table, such as race, gender, age, ethnicity, sexual orientation, and more. Inclusion, on the other hand, is an...
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Mar 18, 2024
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to ...
Feb 15, 2024
If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the we...
Aug 2, 2023
The User Experience has practically become a Commandment in marketing. “Design with the user in mi...
Jul 5, 2023
Nearshore Outsourcing for Tech Executives Who Refuse to Settle. According to recent statistics and d...
Jun 14, 2023
A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seeming...
Apr 26, 2023
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining...
Apr 12, 2023
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers,...
Mar 17, 2023
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digi...
Feb 20, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass...
Sep 22, 2022
Is your app in tip-top shape? How is the performance of your mobile app?
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Cloud Migration | Custom Mobile, Web + Desktop Apps | Enterprise System Integrations | DXP Implementations | Technology Staff Augmentation | Workflow + Process Design
Aug 2, 2023
The User Experience has practically become a Commandment in marketing. “Design with the user in mi...
May 10, 2023
HCD is a design approach that puts the customer at the center of the design process, ensuring that t...
Nov 10, 2022
Knowing the difference is a crucial first step on your digital transformation journey In EX...
Sep 22, 2022
Is your app in tip-top shape? How is the performance of your mobile app?
May 30, 2022
Did you know you can now place your products in the hands of potential customers using augmented rea...
Feb 25, 2022
Sales funnel is like the Tesla of the internet marketing world – you see and hear about them every...
Dec 27, 2021
What are the top collaboration tools to coordinate work across teams?
Oct 14, 2021
So you want to build an app–congratulations! We’re big fans of apps, truly! Now to address the e...
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Analytics + Business Intelligence | Data Science | Dashboards + Reporting | Digital Roadmap Development | Engagement Analysis + Remediation | Machine Learning + AI | Warehousing + Cloud Migration
Jul 22, 2024
We’ve all heard the hype: AI is here, and whoever and wherever you are, it’s going to rock your ...
Jul 8, 2024
AI is technology that mimics human intelligence. It can analyze information, learn from patterns, an...
Apr 26, 2024
Leading companies around the globe are pushing to transform themselves to become a data-driven compa...
Mar 18, 2024
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to ...
Mar 1, 2024
Modern retailing means collecting enough data on customers so you can offer her a truly personalized...
Feb 15, 2024
If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the we...
Feb 6, 2024
You may be wondering, “What are the advantages of a digital experience platform (DXP) over a CMS?â...
Jan 19, 2024
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and c...
Jan 10, 2024
The intersection of technology advancements, industry trends and human-centered design is more of an...
Dec 28, 2023
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and...