Mar 18, 2024
As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to Google Analytics 4 (GA4) cannot be undersold. Google has set a definit...
Business & Industry
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Feb 15, 2024
If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the web of options, don’t worry! While deciding between nearshore, offshor...
Jan 19, 2024
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and competencies improve with every iteration, we find more ingenious appli...
Jan 10, 2024
The intersection of technology advancements, industry trends and human-centered design is more of an endless roundabout than an orderly 4-way stop. These critical element...
Dec 28, 2023
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and craft — the so-called soft skills — necessary to build trust, tel...
Oct 20, 2023
Diversity encompasses the unique attributes and backgrounds that individuals bring to the table, such as race, gender, age, ethnicity, sexual orientation, and more. Inclu...
and there's more...
Failure. Such an ugly word. It is Not (we are sternly admonished) An Option.
Put that way, failure sounds like a life sentence: fail once, and ye shal...
Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a no-brainer when your company is looking to add re...
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of flour or a raw egg doesn't quite deliver the delecta...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us mig...
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like...
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, ...
Failure. Such an ugly word. It is Not (we are sternly admonished) An Option.
Put that way, failure sounds like a life sentence: fail once, and ye shall be a failure forever more. (Points boney finger, cackles: “And your children, and your children’s children, and yo...
Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a no-brainer when your company is looking to add resources, boost specialized expertise, or expand global reach — while keeping costs down and maintaining scalability an...
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of flour or a raw egg doesn't quite deliver the delectable experience of a baked cake. Just as an incomplete cake lacks appeal, a digital product is much more than a mere amal...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us might love cats, and some of us might love dogs (and some of us might be wildly allergic to both and prefer the company of ...
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate a great amount of CO2 whi...
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...