Fail Faster and Fail Forward

Failure. Such an ugly word. It is Not (we are sternly admonished) An Option. Put that way, failure sounds like a life sentence: fail once, and ye shall be a failure forev...
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Find Your Multishore Soulmate

Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a no-brainer when your company is looking to add resources, boost speci...
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and there's more...

Eco-Friendly Tech: How Companies Can Slash Carbon Footprints!

Eco-Friendly Tech: How Companies Can Slash Carbon Footprints!

As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate a great amount of CO2 whi...
Why Customer Experience Will Always Matter

Why Customer Experience Will Always Matter

Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
Give Your CX a Mental Health Check-up

Give Your CX a Mental Health Check-up

At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
Customer Experience at the Speed of Life

Customer Experience at the Speed of Life

New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
What’s the Difference Between Digital Strategy and IT Strategy

What’s the Difference Between Digital Strategy and IT Strategy

Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...

Core Web Vitals

Core Web Vitals

Is your web performance hurting your marketing efforts?