Jul 22, 2024
We’ve all heard the hype: AI is here, and whoever and wherever you are, it’s going to rock your world. Actually, that’s not entirely hyperbole; AI does have tremend...
Data + Insights
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Jul 8, 2024
AI is technology that mimics human intelligence. It can analyze information, learn from patterns, and even make predictions – like a superpowered data detective!
Apr 26, 2024
Leading companies around the globe are pushing to transform themselves to become a data-driven company.
Next to branding, data is seen as the most valuable product that ...
Mar 1, 2024
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made ...
Feb 6, 2024
You may be wondering, “What are the advantages of a digital experience platform (DXP) over a CMS?” or “How are people moving to DXPs?”
Dec 15, 2023
Artificial Intelligence has made several gains in the last decade, with people using or encountering it everyday, whether they realize it or not. Any time someone asks Al...
and there's more...
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them....
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can yo...
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can yo...
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time...
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
