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Oct 20, 2023
Diversity encompasses the unique attributes and backgrounds that individuals bring to the table, suc...
Oct 6, 2023
Failure. Such an ugly word. It is Not (we are sternly admonished) An Option.
Put that way, failure s...
Sep 8, 2023
Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a...
Aug 24, 2023
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of fl...
and there's more...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us might love cats, and some of us might love dogs (and some of us might be wildly allergic to both and prefer the company of ...
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate a great amount of CO2 whi...
The User Experience has practically become a Commandment in marketing. “Design with the user in mind” and user-centered design has become such a commonplace mantra in tech, the title UX Designer sometimes seems to have swallowed the entire field of design.
Nearshore Outsourcing for Tech Executives Who Refuse to Settle. According to recent statistics and data, the talent drought in the tech industry is severe. We're talking about a gap wider than the Grand Canyon between the demand for skilled professionals and the minuscu...
A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seemingly does everything! Powerful and endlessly adaptable, DXPs give companies a seamless way to centrally manage and analyze data, gather and present engaging online content,...
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet their needs, wants, and expectations.
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us mig...
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like...
The User Experience has practically become a Commandment in marketing. “Design with the user in mind” and user-centered design has become such a c...