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May 19, 2023
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be ...
May 10, 2023
HCD is a design approach that puts the customer at the center of the design process, ensuring that t...
Apr 26, 2023
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining...
Apr 12, 2023
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers,...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them....
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can yo...
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can yo...
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time...
What is your business doing to survive and thrive in the Expectation Economy?
Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally...
Oct 20, 2022
Unless your business was born online, digital transformation needs a champion to harness the power o...
Sep 22, 2022
Is your app in tip-top shape? How is the performance of your mobile app?
Aug 10, 2022
Why you need an outsider to cut through the politics and find the best solution.
Jul 27, 2022
It’s important that we’re focused on being as effective as possible for our customers. So, let’s...
Jul 14, 2022
Help the best ideas rise to the top, not the loudest, by enjoying the benefits of ideation workshops...
Jul 7, 2022
You might not believe this reality, but the tech world is about to get even more augmented.
May 30, 2022
Did you know you can now place your products in the hands of potential customers using augmented rea...
May 4, 2022
"Difficult to see; always in motion is the future."
—YODA, The Empire Strikes Back
May 4, 2022
Avoid the droid. Despite technology that is light years ahead of what we have on Earth today, Star W...
Feb 25, 2022
One month into the new year, and we are keeping a close eye on the predicted web design trends for...
Feb 25, 2022
The Internet has always (and continues to be) a trend. Today, it has advanced to the point where...
Feb 25, 2022
Sales funnel is like the Tesla of the internet marketing world – you see and hear about them every...