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Oct 20, 2023
Diversity encompasses the unique attributes and backgrounds that individuals bring to the table, suc...
Oct 6, 2023
Failure. Such an ugly word. It is Not (we are sternly admonished) An Option.
Put that way, failure s...
Sep 8, 2023
Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a...
Aug 24, 2023
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of fl...
and there's more...
Aug 21, 2023
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us might love cats, and some of us might love dogs (and some of us might be wildly allergic to both and prefer the company of ...
Aug 18, 2023
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate a great amount of CO2 whi...
Aug 2, 2023
The User Experience has practically become a Commandment in marketing. “Design with the user in mind” and user-centered design has become such a commonplace mantra in tech, the title UX Designer sometimes seems to have swallowed the entire field of design.
Jul 5, 2023
Nearshore Outsourcing for Tech Executives Who Refuse to Settle. According to recent statistics and data, the talent drought in the tech industry is severe. We're talking about a gap wider than the Grand Canyon between the demand for skilled professionals and the minuscu...
Jun 14, 2023
A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seemingly does everything! Powerful and endlessly adaptable, DXPs give companies a seamless way to centrally manage and analyze data, gather and present engaging online content,...
May 19, 2023
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
May 10, 2023
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet their needs, wants, and expectations.
Apr 26, 2023
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
Apr 12, 2023
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
Mar 17, 2023
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
Aug 21, 2023
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us mig...
Aug 18, 2023
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like...
Aug 2, 2023
The User Experience has practically become a Commandment in marketing. “Design with the user in mind” and user-centered design has become such a c...