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Dec 28, 2023
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and...
Oct 20, 2023
Diversity encompasses the unique attributes and backgrounds that individuals bring to the table, suc...
Oct 6, 2023
Failure. Such an ugly word. It is Not (we are sternly admonished) An Option.
Put that way, failure s...
Sep 8, 2023
Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a...
and there's more...
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet their needs, wants, and expectations.
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional alike, opine about important trends on the horizon. But instead of cover...
What is your business doing to survive and thrive in the Expectation Economy?
Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally transform, it’s clear that many organizations still confuse digital strategy and IT strategy. There are important...
Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a no-brainer when your company is looking to add re...
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of flour or a raw egg doesn't quite deliver the delecta...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us mig...