Featured Insights all of it
VIEW MORE: Apps | Business + Industry | Data + Insights | Development | Empathy | How-To/Guides | Process + Systems | Tech | The Big Picture (Theory) | UX + Design
Mar 1, 2024
Modern retailing means collecting enough data on customers so you can offer her a truly personalized...
Feb 15, 2024
If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the we...
Feb 6, 2024
You may be wondering, “What are the advantages of a digital experience platform (DXP) over a CMS?...
Jan 19, 2024
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and c...
and there's more...
Have you ever tried to enjoy a cake by tasting one ingredient at a time? Picking up a spoonful of flour or a raw egg doesn't quite deliver the delectable experience of a baked cake. Just as an incomplete cake lacks appeal, a digital product is much more than a mere amal...
People fundamentally share the biology and psychology that shapes and influences how we perceive and interact with the world around us. Some of us might love cats, and some of us might love dogs (and some of us might be wildly allergic to both and prefer the company of ...
As tech companies, we develop applications and websites that eventually require consuming loads of electricity which is generated by fossil fuels like coal products, natural gas, petroleum products, or non-renewable wastes. All of them generate a great amount of CO2 whi...
The User Experience has practically become a Commandment in marketing. “Design with the user in mind” and user-centered design has become such a commonplace mantra in tech, the title UX Designer sometimes seems to have swallowed the entire field of design.
Nearshore Outsourcing for Tech Executives Who Refuse to Settle. According to recent statistics and data, the talent drought in the tech industry is severe. We're talking about a gap wider than the Grand Canyon between the demand for skilled professionals and the minuscu...
A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seemingly does everything! Powerful and endlessly adaptable, DXPs give companies a seamless way to centrally manage and analyze data, gather and present engaging online content,...
In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
HCD is a design approach that puts the customer at the center of the design process, ensuring that the products and services created actually meet their needs, wants, and expectations.
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
For all its (current) limitations, it’s a pretty amazing technology. And as its capabilities and competencies improve with every iteration, we find ...
The intersection of technology advancements, industry trends and human-centered design is more of an endless roundabout than an orderly 4-way stop. Th...
Over the last few decades we’ve focused so much on Big Data and ROI, we’ve forgotten the art and craft — the so-called soft skills — necessary...