Fail Faster and Fail Forward

Failure. Such an ugly word. It is Not (we are sternly admonished) An Option. Put that way, failure sounds like a life sentence: fail once, and ye shall be a failure forev...
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Find Your Multishore Soulmate

Swipe right on a multishore partner that aligns with your company values & culture. Outsourcing is a no-brainer when your company is looking to add resources, boost speci...
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and there's more...

Technology for Humans

Technology for Humans

Avoid the droid. Despite technology that is light years ahead of what we have on Earth today, Star Wars is a story that occurs in the past (a long, lo...
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Death Tax: Empathy As A Strategic Advantage

Death Tax: Empathy As A Strategic Advantage

In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public suddenly feel sorry for the wealthiest 1% and the taxes that they had to ...
Why Customer Experience Will Always Matter

Why Customer Experience Will Always Matter

Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even more fundamental idea of attracting and appealing to customers goes back ...
Give Your CX a Mental Health Check-up

Give Your CX a Mental Health Check-up

At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
Your Employees Can Offer Great Insight Into Your Customers

Your Employees Can Offer Great Insight Into Your Customers

How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with a million singular points of view - without a million monkeys on a million Macbooks?
Technology for Humans

Technology for Humans

Avoid the droid. Despite technology that is light years ahead of what we have on Earth today, Star Wars is a story that occurs in the past (a long, long time ago).