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Death Tax: Empathy As A Strategic Advantage

In 2001, the transfer of an estate (inheritance) upon death was taxed at 55%, and $675,000 could be exempt. In 2017 the rate had changed to 40% and $5 million respectively. Did the American public sud...
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Death Tax: Empathy As A Strategic Advantage

Why Customer Experience Will Always Matter

Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of customer service. The even mor...
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Why Customer Experience Will Always Matter

Give Your CX a Mental Health Check-up

At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic ap...
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Give Your CX a Mental Health Check-up

2024: Looking A Year Ahead

It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticators, amateur and professional al...
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2024: Looking A Year Ahead

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