What’s worse than trying and failing? Not trying. Failing to pursue innovation can set up your company for something worse than short-term failure: long-term stagnation. When you decline to take action to create something new or to make something that’s already good into something better, you’re still making a choice—that is, a choice to do nothing. That can have serious consequences.

From Google’s latest Pixel phones to the upcoming iOS 18, GenAI promises to enhance user experiences with unprecedented functionality.

We’ve all heard the hype: AI is here, and whoever and wherever you are, it’s going to rock your world. Actually, that’s not entirely hyperbole; AI does have tremendous potential to be an unprecedented change agent. But what’s really beyond that initial “wow” that we’re all waiting to see clearly defined?

AI is technology that mimics human intelligence. It can analyze information, learn from patterns, and even make predictions – like a superpowered data detective!

As our team began working on Optimizely, we began to see the need for a bulk publishing page similar to some other CMS’s we’ve worked on. A page where a content admin, someone without programming experience, could select a page and items of certain content types and publish that item with all its descendants.

There are many practical reasons that make Costa Rica the ideal nearshore country for staff augmentation, but let’s get to the most important aspect first. You need to know that the outsourced team you hire have the necessary skills and expertise to fulfill the tasks to your complete satisfaction.

Leading companies around the globe are pushing to transform themselves to become a data-driven company.

Next to branding, data is seen as the most valuable product that a company creates. With data, companies get insight into customer behavior, operations, their channels, in fact all of their touch points.

Here are 6 Steps that companies are using to lay the foundation of a data-driven culture within their organization.

As we edge closer to the sunset of Universal Analytics, the urgency for businesses to transition to Google Analytics 4 (GA4) cannot be undersold. Google has set a definitive cutoff date of June 30, 2024, for Universal Analytics, after which it will stop working. The transition is not just a recommendation; it’s a necessity for businesses aiming to maintain seamless data analysis and insights continuity.

Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no matter how great the product is. The new Golden Rule of marketing is: “Use personalization to create an ideal customer experience, because customers are much more likely to buy when shopping is enjoyable.”

If you’re ready to venture into the wild world of outsourcing, but find yourself tangled in the web of options, don’t worry! While deciding between nearshore, offshore, or multi-shore outsourcing can seem daunting, we’re here to help guide you through the maze and shed light on which outsourcing option best fits your business needs.