The True Costs of Deploying DXP

A Digital Experience Platform (DXP) is like the Swiss Army knife of digital marketing – it seemingly does everything! Powerful and endlessly adaptable, DXPs give compan...
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Give Your CX a Mental Health Check-up

Give Your CX a Mental Health Check-up

At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whole person. Taking a holistic approach to a customer’s interactions with your brand means expanding ...
Customer Experience at the Speed of Life

Customer Experience at the Speed of Life

New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
5 Core Principles of Design Psychology

5 Core Principles of Design Psychology

It’s important that we’re focused on being as effective as possible for our customers. So, let’s tap into our inner Frasier Crane and ask, How do we use design psychology to make our projects better? First, let’s address the potential ethical concern you might...

Tech Trends and AR

Tech Trends and AR

You might not believe this reality, but the tech world is about to get even more augmented.