Apr 26, 2023
Long before academics developed the theory of Customer Experience, the idea of gaining and retaining customers by pleasing them was well-established, under the rubric of ...
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Apr 12, 2023
At EX Squared, we believe empathy is a core tool for understanding and communicating with customers, and critical for designing a customer experience that values the whol...
Mar 17, 2023
New technology never stays in its own lane. Keeping up with customer expectations in the age of Digital Transformation means really listening to them.
Feb 20, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with...
Feb 13, 2023
How does a company wrap its head around this infinite, teeming mass of humanity, to get to the brass tacks basics of selling their product? How can you deeply engage with...
Jan 13, 2023
It’s January. A brand new year beckons, with fresh opportunities awaiting analysis and action by American businesses. As usual, it’s also the time when prognosticator...
and there's more...
What is your business doing to survive and thrive in the Expectation Economy?
Knowing the difference is a crucial first step on your digital transformation journey In EX Squared’s third decade of helping companies digitally...
Unless your business was born online, digital transformation needs a champion to harness the power of data and modern digital technologies.
Why you need an outsider to cut through the politics and find the best solution.
Help the best ideas rise to the top, not the loudest, by enjoying the benefits of ideation workshops instead of a noisy brainstorming meeting.
It turns out to just be the dark side for many execs.
"Difficult to see; always in motion is the future."
—YODA, The Empire Strikes Back
Avoid the droid. Despite technology that is light years ahead of what we have on Earth today, Star Wars is a story that occurs in the past (a long, long time ago).
How to take a participant-observer approach on your digital transformation journey.
Let’s look at something that has most of us spooked: innovation. What makes innovation so scary? I know you are wondering how you can develop innovative product design ideas that will make ur business stand out.
In our third decade of helping clients transform ideas into coded reality, we’ve had the opportunity to work on hundreds of projects. From B2C apps and info kiosks to enterprise software and AI innovations, we’re always excited by the opportunity to work with...