Jul 22, 2024 | Business & Industry, Data + Insights, Evolve
We’ve all heard the hype: AI is here, and whoever and wherever you are, it’s going to rock your world. Actually, that’s not entirely hyperbole; AI does have tremendous potential to be an unprecedented change agent. But what’s really beyond that initial “wow” that...
Jul 8, 2024 | Business & Industry, Data + Insights, Evolve
Artificial intelligence might seem like science fiction, but it’s already transforming businesses of all sizes. In essence, AI is technology that mimics human intelligence. It can analyze information, learn from patterns, and even make predictions – like a...
Apr 26, 2024 | Business & Industry, Data + Insights, Evolve
Leading companies around the globe are pushing to transform themselves to become a data-driven company. Next to branding, data is seen as the most valuable product that a company creates. With data, companies get insight into customer behavior, operations, their...
Mar 18, 2024 | Business & Industry, Development, Empathy, Evolve, Imagine
As we edge closer to the sunset of Universal Analytics, it’s becoming increasingly urgent for businesses to transition to Google Analytics 4 (GA4). Google has set a definitive cutoff date of June 30, 2024, for Universal Analytics, after which it will stop...
Mar 1, 2024 | Data + Insights, Evolve
Modern retailing means collecting enough data on customers so you can offer her a truly personalized buying experience. Both research and real-world experience have made it clear that cookie-cutter customer experiences will not lead to strong enough sales growth no...